Strategy


Campaigns | Social Media | Fundraising

 

University of Denver | We Are Denver Campaign (concept)
University of Denver campus with students gathering at an outdoor event near landscaped gardens and academic buildings.
A red and white University of Denver brand campaign document showing header text and layout elements.
A scenic campus landscape with green lawns and trees under a cloudy sky next to red branded university banners.
A red and white university branding document showing sections for brand pillars and experience.
A red and white university banner displays text about community values and future vision.
University of Denver audiences section showing four groups: prospective students, current students, graduates, and community.
Students and supporters sit in red stadium seats at a University of Denver athletics event.
A red and white style guide document showing design elements and text formatting guidelines for branding.
Red and white university branding guide showing key themes and language sections with text and design elements.
University building with red brick facade and clock tower stands behind vibrant red flower garden and social media content ideas sign.
Design samples showing University of Denver brand identity with posters, graphics and logos in red and gold colors.
A red and white header banner showing usage rights information for a university document or website.
A red banner with white text displaying the University of Denver logo and branding elements.

Role: Campaign Director


Developed a comprehensive brand campaign designed to foster ownership and pride among the University of Denver community. Crafted an in-depth messaging strategy to complement the university's existing brand identity, positioning the campaign as a unified rallying point for students, faculty, alumni, and the broader community. Though conceptual, this project demonstrates end-to-end campaign development from strategic foundation to messaging framework.

@UofDenver | Social Media Strategy
A red banner displaying '1000 Days until Commencement Weekend 2025' with graduation ceremony information at DU.
Welcome banner for University of Denver Class of 2029 showing campus buildings and outdoor event with large crowd gathering.
Two side-by-side screenshots of social media posts about myths and facts related to outdoor dining.
A series of red and white banners and signs for Santa's Gift House displayed in a retail setting.
A collage banner shows various campus events and activities including graduation ceremonies and student gatherings.

Role: Social Media Coordinator


Contributed to the development and execution of the university's broader social media strategy, with a focus on content creation and channel management. Tracked and reported on KPIs, supported social listening during crisis situations, and developed targeted social media plans. Led strategy and content production for signature events including Homecoming and Commencement 2025.

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Remedy Counseling Colorado | Digital/Social Media Strategy
A presentation title slide for Remedy Counseling's Social Media Strategy showing blue wave graphics on a light background.
Blue and white digital marketing services diagram showing website, SEO, social media and email marketing metrics.
Professional therapy office interior with modern furniture and warm lighting showcasing an 'About' section.
Professional social media marketing strategy document showing campaign goals and objectives.
Digital marketing objectives slide showing social media presence and website traffic goals with blue background.
Marketing slide showing target audience segments for wellness and therapy services.
A collection of website design mockups showing landing pages and navigation menus on laptop and desktop screens.
Professional campaign overview presentation slide with social media icons and blue gradient background.
Collection of social media profile mockups and content planning screenshots arranged in a grid layout.
Collection of Facebook post mockups and content calendar layouts for social media planning.
LinkedIn profile page showing keywords, content themes and schedule for social media management.
Contact page layout featuring office interior photos and questions section with modern design elements.

Role: Social Media Manager


Developed and implemented a digital campaign with a social media emphasis, building the practice's presence from the ground up and establishing an active, consistent brand across platforms. Conducted an audience analysis to assess existing awareness levels and identify key knowledge gaps, informing a content strategy built around client testimonials, actionable sleep advice, and educational content on Cognitive Behavioral Therapy for Insomnia. The campaign extended into paid Meta advertising to drive web traffic and increase client inquiries, balancing accessibility with credibility to convert awareness into action.

Aurora Sentinel | Fundraising Strategy
A cityscape banner with text overlay reading 'Sentinel Campaign Plan' by the University of Denver 2025 Strat Seminar.
A page from an executive summary document with red header design and multiple columns of business text.
Aerial cityscape view of modern urban development with buildings and streets against blue sky.
Social media strategy interface showing mobile screens with account profiles and engagement metrics.
A solid red banner with white text displaying 'Sentinel Campaign Plan' header.

 

Role: Creative Director


Led the creative team in developing a strategic campaign to grow viewership and convert readers into supporters. Oversaw visual direction and messaging consistency across all channels, while personally designing social media content, web banners, newsletter templates, merchandise, and event branding.

 

Phi Gamma Delta | External Communications Strategy
Black bull skull logo design for Fall Fest 2024 event by Phi Gamma Delta and Food Bank of the Rockies on purple background.
Collection of black and white logo variations for Fall Fest event featuring longhorn skull and text designs.
A purple and white event schedule grid showing activities across five days including tailgating and late night party events.
A horizontal row of small purple and gray icons showing various document and poster designs.
A collection of vintage-style graphic design banners and logos arranged in a horizontal row against a white background.
A collection of decorative graphics and logos featuring western and fall festival themed design elements.
A purple harvest-themed table display with decorative elements arranged for a fall festival event.
Long banquet tables with purple tablecloths and decorative lighting set up for a late night feast celebration.
A purple and white floor plan layout diagram showing table arrangements for a chili cookoff event.
A row of purple spandex-covered tables displaying different stations for a chili cook-off competition.
A purple and white floor plan diagram showing the layout of a barn dance venue with stage, dance floor and seating areas.
Rustic barn dance decorations featuring wooden barrels, string lights, and country-western themed party elements.

Role: External Communications Coordinator


Designed the organization's brand identity and developed a comprehensive outreach and engagement strategy spanning social media and print. Created recruitment materials for rush season and managed all aspects of the inaugural Fall Fest philanthropy week, from physical and digital media design to vendor management and on-the-ground event coordination. This project required balancing creative direction with operational logistics, delivering a cohesive brand experience across every touchpoint.